Hello, Welcome to The Bully Vaccine Project – a place to learn about why bullies bully and what can be done about them!

Why this site?

Good parents teach their children how to stop bullyingEvery parent worries that their child will become the victim of bullying. And for good reason. At some point, most kids will be bullied.

Bullying is a problem that can be solved with education. Most adults, and therefore most parents, were never taught how to effectively deal with bullies so they don’t know how to help their children and they are left feeling helpless and their children are left struggling.

The good news is that teaching kids how to get bullies to leave them alone is actually quite simple. The problem is that most parents don’t know what these skills are, let alone, how to teach them

What do I teach?

The skills I teach are based on Operant Conditioning . These techniques are well established and work so well, they are used by every animal trainer in the country and are the basis for most successful weight loss programs. It is just a matter of applying these behavioral modification principles to the problem of bullying.

If you let me, I will teach you all you need to know to apply the principles of positive and negative reinforcement to the specific problem of retraining a bully to no longer bully so that you in turn can teach these techniques to your child.

What will you will learn

  • Why bullies bully and what makes a bully tick
  • How to stop bullying using operant conditiong
  • How to become fearless in the face of the truly obnoxious

Who am I?

Jennifer Hancock, author of The Bully Vaccine

My name is Jennifer Hancock and I am the author of The Bully Vaccine.

I wrote my book and created this website because I felt I had a moral obligation to share my knowledge and to help children who are suffering at the hands of a bully. The techniques I teach in my book work. They are based on well known and well studied behavioral management principles. All I have done is explain these techniques in a way that makes them accessible to everyone.


“Jen Hancock did a training for my staff on bullying using a book she has published called The Bully Vaccine. It was very informative and many of my staff bought a book so they could use the techniques in therapy. I would highly recommend that schools and other community organizations take advantage of this training.” = A. Burke: Clinical Manager, Children’s Outpatient Mental Health, Manatee Glens

“I wanted to thank you for all your advice! So far, your approach is spot on and has worked really well. We addressed it with the Head Teacher and he got the other kid’s parents involved. The other kid (the bully) actually came up to my son and said, “sorry, are we cool?” I don’t agree with the advice the school gave my son but he listened to my advice (your advice) and it’s working. Thanks again!” – D. Roberts

“I don’t think I’ve ever written to an author before, no matter how much I enjoyed a book. This time is an exception, for good reason. Before I have finished reading your book I was able to use it in a counseling session with a client. She came in completely emotionally distraught over an ex-husband bullying her. I was able to use several phrases of yours to help her gain insight into her situation, see the bully for what he is, and help her realize she can improve her situation. She gained hope in 15 minutes! Your book is to have the credit for the success in that moment. I’m so grateful for having read into that little book before she walked into my office. And I had no idea that book was preparing me for that moment. I’ve already found your website, signed up for the newsletter you offer, intend to order at least five more of the book to offer to clients, and to learn more about your brand and practice of humanism. I am a contract clinician at Healing Hearts of Southwest Oklahoma in Lawton, OK. I will share this book and encourage the other clinicians to read it and use it. I guess you might say, You’ve made a believer out of me (I didn’t want to say “disciple”). With gratitude and appreciation,” – D. Strange LPC NCC

One last thing

This book has the potential to help a lot of people! The problem is it won’t help anyone if they don’t have access to it.

If the material on this website helps you and your child please do your part to protect other kids from bullying and pay this knowledge forward. Share this website with others. Purchase a copy of The Bully Vaccine and donate it to your local public or school library as a way to pay this knowledge forward so it can benefit someone else.

We all have a moral obligation to protect children from the trauma of bullying. Please help me share this knowledge with the world.