How to be cool despite being bullied

“Being cool” is often a tool used by bullied to ostracize their victims. What they don’t realize is that caring about whether you are cool or not isn’t cool. Someone …

Deltas and Bridges

How to use signals to help bullies and your child learn how to behave better.  In The Bully Vaccine, I teach the use of operant conditioning as a way to …

Bullies aren’t very creative

It turns out that almost all verbal bullying (ie: insults) are about 6 basic things. This means that even though bullies like to insult people, they aren’t very creative in their insults. Perhaps if they watched more Monty Python or read the 7 page curse in Tristram Shandy they would be more creative. Of course, if they did those things, they probably wouldn’t be bullies in the first place.